One team, a diversity of talents


Our goal is to be the premier Oracle Cloud Business Solution Provider in Australia.

For our team, Magia strives to be “the place you always wished your workplace could be”. We pride ourselves on encouraging our team to develop and grow personally, develop their career and grow as an inclusive team.

We strive to maintain our standards of excellence in delivery as we grow, a huge challenge, which we are successfully achieving through rigour and discipline in delivery, whilst always maintaining a ‘family’ feel.

Magia achieved Platinum Partner status for our diverse specialisations in cloud technology in 2017. We are also proud to say Magia maintains Certified Excellence Implementer status in a number of fields, indicating a consistent year-on-year rating of our implementation and support services by our customers.

Meet our leaders

Magia has a team of experienced leaders at the helm. The team leaders have collaborated over many years on a variety of enterprises, and the formation of Magia was the catalyst for this close-knit group to come together to bring a point of difference to the market.


Magia was formed in 2015, evolving from the company SDS Group, with the goal of becoming the premier Australian Oracle Cloud business solution provider focused on delivering seamless business.

Magia was a concept originally hatched by Steve Solomon (CFO) and Peter Crew (CTO) in 2014, who saw that the cloud was the future and SDS Group would need to reinvent itself to become the enabler of Oracle Cloud for Australian business.

At the end of 2016, Magia’s executive team grew with the addition of Chris Hinds (COO), who drove the transition of SDS to Magia and established our current structure from its origins in SDS Group.

In 2019, Surend Dayal (CEO) completed the team, bringing extensive knowledge of Oracle and how to develop small to medium business to the next level, the journey Magia is on today.




“Through our partnership with Magia, the University of Tasmania have delivered significantly improved customer experience, empowered our customer service team and increased student recruitment and retention. Magia’s understanding of our business needs, solution expertise and flexibility has allowed us to roll out best of breed Oracle solutions that achieve our business goals seamlessly.”

Richard Eccles, Associate Director at University of Tasmania

“Magia Solutions assisted Curtin in delivering a streamlined and highly personalised student and internal business experience. Magia’s understanding of the higher education industry in addition to their experience delivering seamless and optimised business solutions via the Oracle SaaS & PaaS suite has been invaluable in realising our vision for our staff and our customers.

Peter van Schie, Manager Digital User Experience & Insights at Curtin University




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